A Beauty Company Devoted to Progress
Beautycounter will be turning only 3 years old on March 3, but the company has already made an impact in the cosmetic industry. Although not required by U.S. law to do so, the beauty brand has banned over 1,500 questionable and harmful ingredients that can be linked to cancer, hormone disruption, asthma, organ toxicity, infertility and more. The benefit corporation believes the order of service is as follows: people first, planet second and profits last. By always putting the people first, Beautycounter remains committed to health and safety.
The United States has only banned 11 chemicals in product formulas and has not passed a law to regulate the safety of products since 1938. With over 80,000 chemicals in the market today, many have not been tested. The average woman uses at least 12 products a day. However, most are unaware of the toxins that can be found in the products they use. To educate people on what they are putting on their bodies and, therefore, into their bloodstreams, Beautycounter sent 100 of its top consultants to Washington, D.C., to lobby for cosmetic reform. The Personal Care Products Safety Act was submitted and was the first bill on the issue in 20 years.
Aside from getting U.S. Sen. Lamar Alexander to hold a hearing about cosmetic reform, Beautycounter also was able to land a partnership with Target where they held the campaign 100 Lashes. The campaign was created to prove that it was possible to create a safer, high-performing mascara. Creating the most rigorous selection process in the beauty industry, Beautycounter was able to create a lengthening mascara that is safer but still creates long lashes. With 100 women a part of the campaign, it was the largest professional beauty shoot ever. The nine-week partnership gave them the ability to get their message heard by 65 million Target customers.
Beautycounter also offers products for men, babies and full-body products for the entire family. They offer entrepreneurial opportunities to those who want to be a part of the movement. With over 30,000 jobs, Beautycounter has given women the opportunity to educate, mentor and coach those who are affected by the laws, or lack thereof, in the cosmetic industry.
If you do not know where to start when choosing healthier products, Beautycounter’s best-sellers are charcoal bars, face oils, masks and mascara. Not only is the mascara everyone’s favorite, it also won Allure’s best mascara in 2016.
Beautycounter’s mission is to simply “get safer products in the hands of everyone.” To prove this to their customers, you can find the Never List, a list on their site that includes questionable or harmful chemicals that can be found in the products of most companies but have been banned by Beautycounter. Aside from their list of harmful products, you also will be able to find an ingredients glossary to use as a guide to deciphering the labels. Beautycounter is determined to change the beauty industry for the better.
If you would like to limit your toxins by switching brands, visit Beautycounter.com.